The LEGO Show in Hoorn is hugely successful; “My kids love LEGO”

HOORN – For the staff of the 20th Century Museum, this is currently a lot of work. They can now count on an average of a thousand visitors per day due to the current LEGO Expo. From LEGO starters in wood to various Disney sculptures in blocks, the museum in Oostereiland in Hoorn offers it all.

a reason

After showing LEGO earlier in 1997, the museum will once again display the iconic toys on stage starting December 17th. The show appears to be an immediate success. There are long lines at the entrance and visitors wander the corridors where artworks are displayed. “The main reason we got this is because LEGO is the most famous toy of the 20th century,” says museum director Hans Stoigfbergen. “The reason is actually twofold. This year, the LEGO company has been around for 90 years, and the block itself is over 50 years old. And we basically had the opportunity to take over the entire LEGO Museum. Unfortunately, it was for a sad reason, because the owner of that museum passed away.” death.”

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The museum had a few Lego pieces to display in its private collection. Now they’ve been given the opportunity with extra inventory to do just that and present it in a good way. “Now we have a unique collection from all over history. From the first wooden toys to chests a year ago, including large figures that were in exhibitions and stores, ”Stufbergen continues. “Often these are LEGO-made models in Denmark that you normally couldn’t get hold of, now you can.”

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One of the many works of art where movement can be observed. Photo: Jarmo Manchandin

Stuifbergen already knew that LEGO was popular and growing in popularity. “Our experience in 1997 was also very positive so we knew it was going to attract a lot of people, but it’s very crowded this Christmas break because we average a thousand visitors a day and that’s a lot.” The director also noted that other reasons contribute to the show’s popularity, such as the timelessness of LEGO, themes (Star Wars, Harry Potter) and TV shows (referring to LEGO Masters). “Of course it’s also a non-perishable material, because stone that’s thirty or fifty years old is still appropriate.”

Interactive for kids

There is also a way for children to interact with familiar toys. For example, a play corner has been set up for children where they can create their own artwork. This play corner is used by many children so that they can build on their own and with other children. Also, some structures are stored in display cases to display for a while, until they fill up and make room for other creations.

There is also interaction within the gallery. There are moving models and dioramas with a moving train and a basketball court that shows the action as well. In any case, it attracts the necessary attention of both young and old. There are also popular life-size fictional characters that kids look up to, like Woody from Toy Story and Harry Potter. Many parents allow their children to stop by the large statues to take their picture with them.

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Play corner where kids can do their creative work with others. Photo: Jarmo Manchandin

The fact that the show is popular with people was already evident from the attendance and media attention it received. In the room itself there is nothing but happy faces and enthusiasm, especially among the children. “Kids just love LEGO,” says the mother-of-two. “They admire such large puppets, and it’s also nice that they can mess around with their own creations in the play corner,” she concludes.


The museum has invested a lot of money in the LEGO collection. This is why they see this as an investment for now and later. “This year we are going to open a second room with a very large LEGO diorama. It has a lot of movement, sound and light. We think kids and adults love looking at it and pressing buttons to make something move,” says Stuifbergen. The manager cannot yet decide which topics will be discussed later. “But we intend to break up with LEGO in the coming years,” he concludes.

People who want to visit the exhibition still have plenty of time. The completion date is set for October 29, 2023.

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