Coffee Clothing makes the world of fashion more sustainable through virtual renderings and 3D designs

About coffee clothes

  • Founder: Vanessa Struitt
  • Founded in: 2022
  • Staff: 8
  • Money raised:-
  • The ultimate goal: to make the fashion industry sustainable.

Today’s fashion world is not sustainable. The textile sector pollutes drinking water, and the sector’s carbon dioxide emissions are greater than those from the aviation and shipping industries combined. Coffee Clothing, a fashion tech startup, wants to change that and recently launched a fully sustainable clothing brand, based on indigenous pre-Columbian art. In this episode of Start-up of the day, founder Vanessa Stroet, who hails from Colombia, talks about how things are going with her company.

How did you come up with the idea to start a business?

“I’ve always had a soft spot for sustainability. I once started an online cosmetics store with products that weren’t tested on animals, among other things. I’ve always had a huge eye for fashion. As a little girl, I would often cut my own clothes to make clothes for my dolls. That’s when I found out that The fashion industry is one of the most polluting industries in the world, I thought: it should and can be done differently.

How sustainable is coffee clothing?

“There are companies that are doing well when it comes to working conditions. Others are trying to prevent overproduction. But I wanted to do better in all kinds of different areas. So I worked as sustainably as possible in five different ways. For example, I was able to reduce “The number of chemicals we use in the production process is only twelve. In the normal production process, there are thousands. In addition, we do not do physical but virtual fashion shows and design our clothes using 3D graphics.”

What are 3D graphics?

By providing 3D drawings, we ensure that we do not use physical samples in the production phase. This means that the plant can read all dimensions from a 3D model and its associated digital files. Any ambiguities can then be resolved digitally. Normally, up to fifteen physical sample stages are required before a sample can be approved. Traditionally, it goes like this: receive a technical package (in which the design is explained in detail to the manufacturer), send the first sample, receive feedback, modify and send another sample, and so on. In addition to the unnecessary extra work of all the machinery and labor, it also means that these samples are constantly moved around for approval. We face this by working with 3D graphics. ”

How does this default view work?

“I made a collection of sixteen items and eight different looks. Let’s say you’re doing a fashion show physically, and then two looks are great and the rest are less popular, you’ve produced clothes that you don’t end up using. Then I got the idea to do a fashion show, on a virtual site with models Virtual costumes. The software then takes 3D drawings and turns them into 3D elements holding the models. In the end, my virtual models walked around a coffee farm during the fashion show.”

Where does your company name come from?

“I’m originally from Colombia. Many of my relatives live there on a farm and work the land as coffee pickers. Coffee has always meant a lot to me. It was literally our bread. When I heard that coffee was the first fair trade product in the world, I thought: This is a very beautiful symbol. I want to apply it in the fashion industry.”

What is your biggest teacher to date?

“The biggest achievement was the moment when I showed my work to the outside world for the first time during an event. Here you can look at my production process and design process. It took me four years to found the company. Many more or less know what I was doing, but they just saw the potential During the event. That was a beautiful moment.”

What are the challenges you face?

“I still find it very difficult to be able to estimate exactly how well I am receiving licorice. I want to prevent overproduction as much as possible, because that is not sustainable. In addition, I sometimes find it important to decide what paths I want to take with my company.” Exactly. For example, we’re currently in talks with parties to do something with non-fungible tokens (NFTs). That’s a kind of proof of ownership for digital products. We’d like to start a community where you participate in choices of what NFTs will look like. Consider issuing unique tokens for each group.”

What do your future plans look like?

“I love that consumers can try on an item digitally in my webstore. They can then ‘try on’ the garment online by projecting it onto a photo of themselves. Together with our partner Studio Acci, I’m now investigating how this option can be added to the webstore.

Plus, I’m considering selling clothes in the metaverse. Consumers can also purchase items there. The metaverse is still quite new, but I see a lot of opportunity when it comes to making our outfits available in digital form. Think of dressing your avatar in items in the game. Or you can visit our digital store in the metaverse and try to purchase items there.”

Where do you wish to be in ten years?

“I hope by then we will have achieved success both in the real world and online. I am a firm believer in the power of the physical and the digital.”

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