Twelve tips for selling your horse well and easily

At a time when the buying and selling of horses has become increasingly central to equestrian sports, both among professionals and amateurs, random sale advertising no longer always produces the correct outcome. With these 12 tips you will achieve a smooth, good and fair sale…

1. Attendance is everything

When most people are looking for a horse, they naturally have some basic requirements in mind such as age, discipline, size… plus, the eye often wants something, so make sure your horse is really ready to sell! A clean, beautiful, attractive and, above all, properly trained horse sells more easily than an animal that looks unkempt.

2. Use eye-catching images

Online sales ads are often approved or rejected in the blink of an eye. That is why it is important that you use clear images that immediately grab attention. Make sure the horse is in full view, and its good points emphasized.

For stand pictures, it is advisable to put the horse upright, show riding pictures for different gaits, and for a sport horse, you should also provide some pictures related to the discipline. Take your photos in nice, sunny and clear weather, and make sure the slopes are clean and tidy. Cleaning up some mess and the horse and rider in a neutral ensemble all help.

Make sure you take enough photos so that you can choose. Choose an image that shows the horse’s alertness and liveliness, but also shows the rider properly seated and riding. Don’t be stingy with taking pictures, much better than very few to choose from. Please note that the images you choose are of good quality and clear, and that the horse is in the center of the image with a straight background.

3. Animation makes a difference

In addition to a good photo that instantly sets the first impression, an additional video is usually crucial in getting buyers interested. With the right video, you can highlight your horse’s qualities. Make sure not to make the video too long.

An ideal video is two to three minutes at most, after which the viewer’s attention fades away. In these minutes show the walk, trot and boat, and for sport horses be sure to add some stretches in which they exercise their discipline. For example, it is best to show some proven exercises for dressage horses, add (part of) a horse jumping course, etc. Make sure you can shoot in HD, this often provides sharper pictures.

4. Honesty is the best policy

As with everything, honesty is always the best policy. Describe the horse’s characteristics and performance in a clear and honest manner in your sales advertisement, so potential buyers know what to expect. Keep the ad professional, short and concise. List the pedigree, personality, (athletic) level, athletic performance, defects and potential potential of the animal. In addition, you mention age, height and, of course, a genealogy book.

5. Correct price

The price can make or break a sale. If you ask for too much, your horse will be on sale for an unnecessarily long time, until people start to think “there must be something wrong with the horse.” For the same reason, it is often not a good idea to ask for too little. If you’re selling low, of course, you’re not really helping yourself. The correct price depends on the level of training, capabilities, health, character, pedigree and gender.

Do you have doubts about the correct price? Then do not immediately rely on other horses offered on sale sites, but in this case, if necessary, contact a third person who can help you determine the price. Would you rather just specify a price range in the ad? Then be more clear about the asking price over the phone. If you’d prefer not to do that either, ask about the buyer’s budget.

6. Choose the right selling platform

Is your sales ad completely finished? Then be sure to introduce your horse through the appropriate online channels, which depend on the type of horse you have and the purpose it serves. For example, you won’t sell your top-level sport horse quickly via Marktplaats or 2dehands, and there is less interest in recreational horses on sites like Sporthorses.

In addition to online sales platforms, you can also check out social media channels that can be suitable to share your ad, as well as inform trainers, sellers and possibly your vet that your horse is for sale. These people often have many connections and so will be approached more quickly with the question if they know of a nice horse for sale..yes, yours!

7. Be prepared

Make sure you gather all of your horse’s papers in one place beforehand, so you can get them when the sightseer comes over. If you have any additional information about the horse, make sure you have it on hand when a potential buyer comes to test or show your horse.

8. Anticipate responses quickly

Do you get a call or receive an email about your horse? Then respond promptly and completely. Selling a horse takes energy, but people who get a quick response to their questions are more interested than when they have to wait days for a response. So take the time to respond to emails and phone calls, and make sure you don’t leave potential buyers with more questions.

Also try to act proactively, occasionally contacting a few interested viewers. Please note that you are not applying too much pressure, and always read the situation carefully. If you don’t have the time or inclination to pay attention to this yourself, engaging a trader is a good alternative.

9. Be clear about health and exercise issues

As a seller, you are obligated to report any defects. Sedentary vices such as sucking or waving air, medical problems such as cornea, or a history of laminitis should all be clearly stated. If you become aware of any medical problems and/or behavioral or training difficulties, you must inform the potential buyer about this.

If you don’t do this you risk setting your horse back, and giving the horse world a bad name. If necessary, tell the buyer that your vet can and may provide information about your horse. If the purchaser does not respond to this, it is at their own risk that they have not properly performed their inquiry obligation.

This can make a huge difference in the event of a dispute in the future. A buyer who has extensively examined a horse should not encounter any surprises. If your horse is naughty at times, don’t offer it as a beginner horse. This is where the biggest potential accidents can happen.

10. Pay attention when testing

If you are offering a riding horse, in many cases potential buyers will first want to experience the horse for themselves. They can check whether your sales advertisement is truthful, and whether the animal fulfills their desires. So make sure that this can be done in a safe way and if possible an indoor or outdoor yard is provided for this.

Make sure you arrange your liability insurance in good time, so that you don’t face unpleasant surprises if something happens while your horse is being tested. After all, it is your animal and therefore also your responsibility that everything goes well and safely.

11. Put it all down on paper

If the parties involved decide they want to buy the horse, it is a good idea to put that into the sales contract. With this sales contract, both parties know exactly where they stand, and problems after the sale are unlikely to get out of hand.

You communicate the details of the horse, the agreed price, any defects of which the buyer is aware, the date of sale, delivery and other important information. If you want more information on how to prepare a good sales contract, you can get more information here.

12. Background check for the buyer

Last but not least, a buyer review is highly recommended. A responsible seller wants his horse to end up well, not end up in a trade or worse.

Honest advertising often guarantees people who know what they are getting themselves into and can also be found for it. Do you have a viewer? Be honest and open about horses in general. Ask about experience, what vet or farrier they have, and where the horse will be ridden. Don’t be shy about Google the buyer, or find them on Facebook. Sometimes you don’t find anything, and sometimes you find just enough to know you’d better look a little further, although of course you’re hoping it feels “okay.”

Source: Hoefslag

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