If you’re dating, this has been the year of manipulation (put all your expectations on the table before dating someone so you don’t waste time), the advent of non-alcoholic “dry dating,” and obsession with hobbies is part of dates.
What do the dating trends for 2023 look like? Bumble, the women-first dating app, has taken a survey and analyzed what women want. The dating platform concludes that the coming year will be more focused on challenging the status quo and finding more balance in the way we date. These are the emerging trends:
1 open casting
It’s time to ditch the tall, dark, and handsome demands, because the narrow search for physical “type” is not doing us any good.
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In contrast to casting style, open selection indicates how 1 in 3 (38%) of people are now more open to those they consider dating outside of their ‘type’ and 1 in 4 (28%) of us are not focused On dating people who expect others. what are you looking for? The vast majority of people (63%) now focus more on emotional maturity than on physical demands.
With the return of office culture and busy social schedules, the majority of people are currently feeling overwhelmed. This has forced us all to define our boundaries, and more than half (52%) have set more boundaries in the past year: In dating parlance, this is called a fender.
This includes being more explicit about our emotional needs and boundaries (63%), thinking carefully about how we present ourselves to the outside world (59%), and not being overly socially involved (53%).
3 balance between love and life
There has been a shift in the way we think about and value our own work and that of our partner. Gone are the days when job titles and demanding workdays were seen as status symbols: half of people prioritize work-life balance (49%).
When it comes to their partner, more than half of people care more about work-life balance than their job status (54%), but in the Netherlands that percentage is more than two-thirds (68%). More than half of people (52%) have made more space for vacations and rest in the past year and more than 1 in 10 (13%) have stopped dating someone who has a very demanding job.
4 wandering love
It looks like one Eat, date, love Currently, 1 in 3 people (33%) on Bumble say they are now more open to travel and relationships with people who don’t live in their current city.
This is even higher in the Netherlands: almost half (45%) consider relationships with people outside their home city. WFH’s post-pandemic resilience means 1 in 8 (14%) of us have explored the idea of being a “digital nomad,” making us think more about who and where we date.
5 New year, new me
Conversations about gender norms and expectations took center stage this year. Last year, 3 in 4 (74%) men said they checked their behavior more than ever before and had a clearer understanding of “toxic masculinity” and what’s not acceptable.
More than half of men on Bumble (52%) actively fight stereotypes that men shouldn’t show emotion for fear of appearing weak. 1 in 3 (38%) now talk more openly about their feelings with their male friends, and half of men (49%) agree that breaking gender roles in dating and relationships is good for them, too.
6 dating renaissance
Like Queen B, many of us are experiencing a renaissance as 1 in 3 (39%) people on Bumble have ended a marriage or serious relationship in the past two years.
These people are now jumping into chapter two as 1 in 3 (36%) are using dating apps for the first time and learning to navigate the new dating language and emoticons.
7 Exploring moral sex
The way we talk, think and have sex is changing. More people are approaching sex, intimacy and dating in an open and exploratory way (42%) and sex is no longer a taboo, with more than half of us agreeing it’s important to discuss sexual wants and needs early on (53%).
In the past year, 1 in 5 (20%) have found their sex life more and 1 in 8 (14%) of us consider a non-monogamous relationship. However, this does not mean that we all have more sex. 1 in 3 (34%) aren’t currently having sex and that’s okay, especially among Gen-Z (39%).
8 candid critical dating
The rising cost of living has led to more honest and open conversations about money and dating with 1 in 4 (28%) of us setting financial boundaries in our dating lives.
This doesn’t mean we’re dating less, but we’re changing the way we date: more than half of us (57%) are more interested in casual dates than in something classy. In fact, 1 in 3 (32%) are less fond of fancy first dates. And this is even more so in the Netherlands: almost half (45%) are not affected by “over the top” dates.
“We’re now seeing people prioritizing preparation and making their boundaries clear.”
In general, it looks very romantic, but with more clarity than before. “We’re now seeing people prioritizing setting and making their boundaries clear,” said Naomi Weckland, Bumble’s VP of Europe. “These boundaries can be emotional, such as being upfront about what they want or recognizing red and green flags; physical, such as making sure they don’t commit too much; or financial, encouraging open conversation about previously forbidden topics.”
Photo (c) Getty Images
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