Concord, North Carolina – Defending NASCAR Cup Series champion Kyle Larson and sponsor HendrickCars.com have expanded their relationship with Hendrick Motorsports after agreeing to concurrent contracts for the 2026 race season.
The matching agreements represent a three-year extension for both the driver and sponsor of the #5 Chevrolet Camaro ZL1, based on the agreements entered into. Announced July 2021. HendrickCars.com remains the majority partner of Race Team 35 and will continue to support Larson in all of the non-NASCAR events he participates in.
HendrickCars.com is the online home page for all of the Hendrick Automotive Group. Visitors can shop for thousands of new or used vehicles, locate service and collision repair centers, get value to sell or exchange their vehicle, chat with online customer service, discover career opportunities, learn about vehicle protection programs, and discover how the business is giving back to the community.
Related: Get the latest news on HendrickCars.com’s No. 5 team
“When Kyle joined our team, expectations from inside and outside the company were very high. To say he outdid them would be an understatement,” said Rick Hendrick, owner of Hendrick Motorsports and Chairman and CEO of Hendrick Automotive Group. Not only a championship, but also a championship-level performance outside the racing car. We are proud to continue our relationship and to see him represent our team and our brands in a positive way. The coming years are very bright.”
In his first year with Hendrick Motorsports in 2021, Larson delivered one of the most memorable performances in NASCAR history, winning 10 races on a points basis, including a season win for his first title. The 30-year-old from Elk Grove, California put in another impressive performance so far in 2022 with two wins and his second straight appearance in a playoff with chief of staff Cliff Daniels. Larson is also a prolific racer who competes in a range of cars and series outside of NASCAR.
Off the track, Larson is involved in many community initiatives and will launch the nonprofit Kyle Larson Foundation in March 2021. He has raised thousands of dollars to support practical charitable organizations that benefit today’s youth, families, and communities.
“I can’t explain what this opportunity means,” Larson said. “The chance to compete for the best team and the best sponsors to race is something every driver dreams of. And I am humbled to have such wonderful people in my corner and amazing support from so many fans. Thank you to everyone at Hendrick Motorsports and Hendrick Automotive Group for trusting me, Cliff and our team. Doing some great things so far, I really think our best bet is to wait.”
With an annual increase in organic search visits to HendrickCars.com and with double-digit increases in conversions, vehicle leads, online customer interactions, business reviews and hiring apps, Hendrick Automotive Group is measuring three to one its marketing return on investment in NASCAR. Each of the website’s busiest days of 2022 has been linked to NASCAR-related initiatives. The company has also used Larson as a spokesperson for its corporate social responsibility programs, including $100,000 in contributions to high school STEM programs in Georgia, North Carolina and South Carolina this year.
Related: Larson, Daniels Offer STEM Scholarship in Charleston
“Our partnership with Hendrick Motorsports continues to deliver impressive results for our business,” said Gary Davis, Executive Vice President and Chief Operating Officer of Hendrick Automotive Group. “It is an essential part of our efforts to establish HendrickCars.com as a national brand while creating employment opportunities for our agencies across the country. We have been able to recruit talented people into the organization, support our teammates with unique motivation and engagement programs, enhance our community support programs, and introduce NASCAR enthusiasts To our dealer locations across the country. We followed the data and the decision to expand our relationship with Hendrick Motorsports was easy.”
Hendrik Motors Group is committed to many successful motorsports marketing efforts. In addition to Larson, HendrickCars.com is the main sponsor of five-time NHRA champ Greg Anderson and a grassroots motorsport enthusiast.