Lift the ban on housing for the elderly! –

The complete blockage of the housing market is one of the systemic scourges plaguing our country. In addition to being a market problem, the housing shortage is also a social disaster. The lives of many young people and beginners painfully “hanging”. In addition to frustrated new construction due to nitrogen and inflation, there is a need to redistribute the existing housing stock to solve the blockage problem. At the end of the housing pipeline is a large plug for seniors, according to Holland Property Plaza.

Neither Minister De Jong nor local policy makers can solve such a “sinister problem” by themselves. To improve business, the ability to innovate and invest for the real estate, corporate, healthcare and luxury sectors is also indispensable.

aging tsunami
Judgment is to look to the future. This adage has lost a lot of power under political cover in The Hague. There is a “surprising” shortage of everything: nurses, teachers, judges, general practitioners, conductors, cleaners (please continue). Crises that announced themselves long ago for those who didn’t snores in CBS statistics. When it comes to our housing market, demographics have been painted with bright neon numbers for many years. In short: in ten years 1 in 4 Dutch people will be over 65 and 1 in 3 of them will be up to 85…

For the elderly who are no longer able to live at home (although according to the motto of politics in The Hague they all love it very much), there is a huge gap between the current (family) home and the nursing home. As a result, the elderly continue to live for a long time in homes that no longer fit their circumstances and needs. Not only is loneliness and safety a problem, the desirable progress of young people and young families in the housing market is also severely stagnant.

triple helix
In order to successfully tackle these complex and interrelated problems, cooperation between government, real estate providers, housing associations and health care institutions appears to be the only way out of the housing predicament. This is not a new vision: system-wide “malicious problems” nowadays require a “triple helix”: the pooling of knowledge and resources by government, market parties, and the nonprofit sector. The monopoly of the solution does not lie with any of these actors, except in countries that are not hard-line with democracy. The trick is: How does this work within the triple helix?

If we look at the housing problem – according to ABF research, we will have a national shortage of at least 415,000 homes in 2024 – we see that after an initial phase of deprivation among all stakeholders, more ideas have now been gained about the what and why of the question, specifically regarding Elderly homes. In a broader vision, this residence is part of a major shift from care to luxury. Or, as Cees van Boven (Chairman of the Executive Board of Woonzorg Nederland) put it: “An ounce of luxury provides a kilogram of care.”

New housing concepts, for example, complexes in which people rent an independent apartment, with the option of receiving care. But it also relates to nursing homes or nursing homes by the separation of dwelling and care, which are wholly or partly leased to one or more nursing homes that provide intensive care to residents. New, converted or renovated complexes are built in such a way that flexibility is possible between different housing concepts.

dead horse
Creating attractive housing formats for seniors requires innovation and investment to give seniors’ desire to move a significant boost. In addition, improving nursing home capacity as a “last stop” is inevitable.

After all, it is clear that local governments operate from a very different financing and legitimacy than real estate, corporations, and welfare and welfare institutions. But somehow the twins will meet in this clash of cultures.

local makes everything
Therefore, as a counterbalance to the political abstractions unleashed by The Hague, you need a practical local synchronization to make the living laboratories of the innovative housing formulas a success. In breakthroughs towards sustainable solutions to complex problems, this is the “break or break stage”. The stage where knowledge sharing about the experience gained can be an important driver for the actual implementation and scaling up of successful concepts that have proven to work – which are also embraced by the government. It is also a stage where the goats are separated from the shelves. Innovation policy requires management balls and the ability to look beyond the short-term horizon of shareholders who never have enough and weak voters.

round tables
The current exciting move has challenged Holland Property Plaza, the national network of real estate decision makers, to organize a series of three roundtable sessions titled “Unstop the Senior Housing”. Concretely, this relates to sessions with a cross-functional committee on the topics “housing services – care” within the housing dossier for the elderly.

The objectives of these round tables are to share knowledge about examples, dilemmas, obstacles and solutions from practice on the basis of short (formatted) presentations. To see if overall failure and success factors can be gleaned from the case history. HPP will ensure that public findings are reported and disclosed through its own professional and other public channels.

The first roundtable series will take place on October 19. It’s a way – as this article consistently demonstrates – to provide each other with decoders that can humanely drain a tsunami of elderly people. know more? Read all about the October 19 meeting or register at

This was a contribution from Edwin Venema (Content Leader, De Kopijmeester), Christa Thijssen (Director of Holland Property Plaza) and Cees van Boven (Chairman of the Netherlands Residential Care).

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