The movie was almost forgotten in government communications – the opinion of Krijn J. Poppe

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Opinion Krijn J. Poppe

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Interest in the region’s operations in government policy is a revival of interest in the unification of ancient lands. Some long for the old Agricultural Extension Service or DLG, Rural Service. But these were not the only tools the government used in the 1950s and 1960s to adapt agriculture to the demands of the new age.

Communication is an almost forgotten tool. And not so much the appearance of ministers in the days of bars and agricultural fairs. But especially the medium of the film. I recently read Peter Wehr’s thesis: Moving Landscape. The book dates back to 2020, so it’s not a classic yet, but it’s too interesting to discuss here. Veer, a filmmaker himself, describes how the Department of Agriculture bought or purchased a set of no fewer than 533 informative films between 1945 and 1985. They were shown by agricultural advisors in village tavern halls and agricultural schools and had to adapt the thinking of a farmer and his wife to the modern era. They had to start longing for the tractor and say goodbye to the horse more easily.

The idea came in part with the help of Marshall from the United States, but the German occupier had already switched to the medium of the film. Farm update movies sometimes came from outside, even from behind the Iron Curtain. But most of the films are made to order in the Netherlands by various directors, including well-known names such as Bert Hanstra and Martin Tonder. I saw a movie about the latter a few years ago with pictures of the then-destroyed Jickro factory in Rotterdam-Ovrushi, mixed with cartoon images of the cow Theodora.

Help rebuild your country
She wished to be buried in a pest grove, but her descendant Clara convinced her of the usefulness of the destruction. And with Theodora apparently the farmers had to be persuaded. This feature also included recycling Theodora as bone meal in animal feed, saving dollars for animal feed imports. In this way, you contributed to the reconstruction of the country. The cows that were tagged had something from Toonder’s Tom Poes. Much of the collection containing 1950s nostalgic photographs is now in the archives at Sound & Vision in Hilversum, and part is in the United States and part has been lost.

Maybe the movies about farmer meetings in village houses are a bit old and now you should turn to serious games or TikTok

What Veer showed in his thesis is that transition involves not only physical intervention in the landscape, but also social and mental interference. Perhaps the 1950s was the notable period in social engineeringThe question is whether such government intervention in this way is now acceptable. Movies of farmer’s meetings in village homes are probably a bit outdated and now you should turn to serious games or TikTok. However, a series of good TV documentaries about intended changes to the food system and the future of the countryside in the Dutch urban landscape doesn’t sound too crazy to me. Lately, it’s been a lot about pointers, standards, tools and a little bit about where we want to go with this country.

Communicative work is also important for the government and concerns not only the head, but also the heart. Perhaps the site’s filmmakers and theater makers can take us to the updated urban-rural relations of 2040. Among the many government officials, there are perhaps a few who could breathe new life into LNV’s old film agency.

Krijn J. Poppe

Krijn Poppe has worked for nearly 40 years as an Economist at LEI and Wageningen UR and now holds a number of advisory and management positions. For the Boerenbusiness, he dives into his bookcase and discusses current developments based on studies that have become classics.

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