Are you looking for a new job or do you want to position yourself professionally? LinkedIn can help with that. But how does this platform work and what are the pitfalls to avoid? Floor Nobels, recruitment business partner, and LinkedIn expert Corinne Keijzer explained.
Nobles says many people underestimate the value of LinkedIn. “It’s really a platform where you can reap what you sow. You can find a new job, bring in new clients or discover suitable applicants for a vacancy. But you have to put in the time.”
LinkedIn – unlike Instagram, Facebook and TikTok – is an online business platform used by businesses and individuals. In short, it’s a digital resume, where all your work experience is listed. Says Keijzer, author of More success with LinkedIn! “When you apply somewhere, recruiters will look for you on LinkedIn first, so be sure to update your page.”
“If you can tell that on a birthday, you can also do it on LinkedIn.”
Noble Earth, Recruitment Business Partner
An employee can instantly see if you’ve put in an effort on your LinkedIn profile. “Make sure your work experience is up-to-date and that you also have a recent photo,” says Keijzer. “Then go get a good business picture and avoid pictures with pets or friends.” This does not mean that your photo has to be a boring passport photo. “You can smile and use a colored background. The most important thing is to have it clearly on it.”
Be active on LinkedIn
Plus, it’s important to get really active on the platform and not just focus on the resume part, Nobles says. “I often notice that people aren’t quick to spread a message about their work. They think it’s not good enough. But every message is good, as long as you stand behind it yourself.”
She really recommends using LinkedIn to introduce yourself. “Even if you have a different opinion than others, you can post it on LinkedIn. It shows who you are and you have to stand behind it.”
When posting messages on LinkedIn, Nobles uses the following words: “If you can tell her on a birthday, you can also do it on LinkedIn. On a birthday you don’t suddenly start talking about a heavy political topic out of thin air. It’s business and it doesn’t start with kids.”
Keijzer advises not to just go into the discussion. “The shoemaker should stick to his last. So don’t discuss topics you have little knowledge of. Your future employer can also read with you and that may deter you.”
Invest in your network
The message reaches more people than you initially expect. That’s the beauty of LinkedIn. People outside your network can also see your messages. Let’s say you’re looking for a job. Then dozens to hundreds of people will see your message. There’s a much greater chance that someone will help you than when I ask someone in the schoolyard Nobles says.
So make sure you have the right people in your network, says Keijzer. “So look for people who work in your sector, who have the same job or who might work for your future employer.”
This means adding people you don’t know personally. Nobles: “Then explain how you found that person, eg through a joint connection, and why you want to connect with that person. Then the other person knows right away what they can help you with.”
Be clear and purposeful
LinkedIn operates according to Nobles’ Sinterklaas principle: “You have to ask for it and then you get it.” So if you are looking for a new job, please mention it clearly in your profile. “Spread a message with your talents and the kind of business you’re looking for. With a good network, there’s bound to be someone out there who can help you or get their network working again.”
Also use keywords in this text that often appear in attractive job postings. Keijzer: “Recruiters also search for these keywords, so they appear higher in search results.” LinkedIn is just a Google-like search system for recruiters.
To stand out even more, Keijzer advises using the “Open for Business” sticker and decorating your profile as much as possible. “So put up a cover photo. And use Cover Story, for example. This is a video where you introduce yourself briefly. A perfect way to stand out and give a good picture of yourself right away.”