Van Hasselt and van der Lilly participate in the barring agreement. This has various conventions, for example that alcohol should be taken care of at school. Van Hasselt: “In fact, we know that the most effective measures are price, availability and marketing, and very little action is taken here. But that is not up to us, it is up to the politicians.”
One of the goals of the ban agreement is to reduce excessive drinking among young people by limiting advertising for beverages. “Unfortunately, there has been no improvement in recent years. There is something that really needs to be done,” says Van Hasselt. Young people are especially sensitive to advertising.
You can reach young people quite easily, especially online. Van Hasselt: “They really can’t. A lot of people see the ban on alcohol advertising as transcendent, and they think people should be free to make their own choices. But young people are certainly less free than they think. And they are totally seduced by advertising to drink.”