Expanding work with amazing women in the platform, European and Latin American markets
HyperX Signs Dignitas Player EMUHLEET as the newest ambassador
Los AngelesAnd April 15, 2022 /PRNewswire/ – HyperX The gaming division of HP, Inc. Today I announce an expanded sponsorship and relationship with New Meta Entertainment, Inc (NME), the gaming and entertainment organization, including vertical sports Dignitas and new women for gaming media platform Raidiant. HyperX has been collaborating since 2013, supporting Dignitas esports players and content creators as an official terminal partner and will continue to fulfill this role under the extended agreement. Expanding on the company’s initiatives to promote female gamers, HyperX has also become Raidian’s official peripheral partner, with a major focus on desktop mics and support for Raidian activations for creators.
HyperX has also signed professional Dignitas player Emmalee Garrido, better known as “EMUHLEET”, as the newest HyperX Hero. EMUHLEET joins a strong list of global sports ambassadors and esports influencers. As the newest member of the HyperX family, EMOHLEET joins the HyperX Heroes community and will participate in various programs and marketing activities and receive HyperX Heroes therapy. As a member of the Raidiant community, you will work with HyperX to inspire, educate and showcase female gamers to support a stronger community of women inspired.
A pillar of the HyperX and Dignitas business is the popular content series HyperX Voice Comms, which will resume production in 2022. The series pulls the curtain on fans to get a front-seat experience through in-game communications during league matches. HyperX and Dignitas together showcase cultural and game memes, highlighting the personalities of competitive Dignitas teams and influential content creators. HyperX and Dignitas will jointly continue their unique and whimsical promotional videos to showcase HyperX’s premium product lines. with makers ArgentinaAnd AustriaAnd BrazilAnd GermanyAnd JordanAnd DutchAnd Swedenand the United kingdomDignitas will highlight its diverse presence of talent through activations and broadcasts focused on HyperX.
By demonstrating the relationship between high-end peripheral products and gaming performance, Dignitas and HyperX will also continue to provide documentary evidence for Dignitas.gg. Dignitas dates back to 2003 and has long been a destination for gamers to improve their gameplay, with hundreds of thousands of views per month. These articles serve as a destination for fans to discover HyperX products that favorite gamers and creators use to compete and broadcast.
Raidiant, which launched in late 2021 as a Women in NME gaming and esports platform, will partner with HyperX and Dignitas to collaborate on a Skateboarding Crossover event that will energize all three brands at the site. Activities include women’s figure skating, play, plus competition opportunities, Instagram moments, and a meet-and-greet to intersect with the large women’s skating and gaming community in Los Angeles area.
“HyperX has been in partnership with Dignitas for over nine years and is proud to not only renew our sponsorship and add EMUHLEET to the HyperX family, but also work closely with Raidiant to advance the voices and activities of women to help elevate the gaming community,” Stephanie Winkler, Director of Marketing, HyperX. “HyperX continues to provide great products to the gaming community and is committed to supporting a strong and healthy environment for all gamers.”
“Over the years, HyperX has helped us set the standard for high-end performance through its products. As we have evolved as an organization, HyperX has also continued to innovate.” John Spear, Senior Vice President of Partnerships, New Meta Entertainment. “We are proud and honored to continue working with this well-established brand and expand these opportunities and resources to the many women who interact with the Raidiant platform. Together we will set our eyes on building a brighter future for esports.”†
“It is a true honor to be named HyperX Hero alongside so many of the most inspiring and talented characters in gaming,” said Emmalee “EMUHLEET” Garrido. “As a nurse turned world champion, I am so excited to combine my love of gaming with my life’s calling to serve others. Through the HyperX Heroes initiative, I aspire to use this platform to inspire other gamers who want to compete and gain confidence knowing they belong in the industry.”
As HyperX Brand Ambassador, EMUHLEET joins a pool of internationally recognized talent, including social influencers Bella BurkeFootball player JoJo Smith Schuster, basketball players Gordon Hayward And Ariel PowersTennis player Daniel Medvedevice hockey player Philip ForsbergInternational soccer player Dele Alli, professional racing driver Sage Karamskateboard Mina StessOver 25 of the world’s leading broadcasters and influencers are in the HyperX family.
To enjoy upcoming Dignitas content from HyperX, fans can subscribe to YouTube.com/Dignitas and visit Dignitas.gg and radiant.gg.
For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer, and the company is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. Under the motto of “We Are All”, HyperX headphones, keyboards, mouse, USB microphones, and console accessories are a choice for casual gamers as well as celebrity ambassadors, professional gamers, tech enthusiasts and overclockers worldwide as they meet the most stringent product requirements . Specifications and customization with best-in-class components. For more information, visit: www.hyperx.com.
HP Inc. innovate. Technology that makes life better for everyone, everywhere. We design great experiences with our range of personal systems, printers and 3D printing solutions. More information is available about HP Inc. at http://www.hp.com.
Editor’s Note: For more information or executive interviews, please contact: Mark TikonovHP Inc. 17600 New Hopestraat, Fountain Valley, California USA 92708, 714-438-2791 (audio) or [email protected]† Press room press photos can be found here.
HyperX and the HyperX logo are either registered trademarks or trademarks of HP Inc. In the United States and/or other countries. All trademarks and registered trademarks are the property of their respective owners.